Visit the gaming platforms’ and Speedhunters’ websites ( here and here) to get the latest updates on this collaboration. Some great friendships have been forged along the way too, which is what car life is all about.’ĪWGE, Rocky’s creative consultancy, led the branding for the ‘Need For Speed Unbound’ project. Every panel is altered, all four arches are tubbed and there’s some wonderful, old-school craftsmanship in it. It’s a fully functional, driving, larger-than-life character. One of its members, Ryan Stewart, took to Instagram a few days ago, explaining the process of customization for the rapper’s ride: ‘We’ve kept super quiet about this project, but now we can show you the result. In early October, Need for Speed teased an in-game Mercedes-Benz 190 E Evolution II, complete with the surprise appearance of rapper AAP Rocky as a character. Involved as well in A$AP Rocky’s Mercedes-Benz 190E collaboration is the international car culture collective Speedhunters. Stay up to date with the ‘need for speed unbound’ collab The front, meanwhile, sports a gold grille, headlights with X-shaped tape, and underlights emitting a sci-fi-like green glow.Īll images © Mark Riccioni (unless stated otherwise) Last October, the online racing franchise released a simulation of the vehicle’s digital replica to build anticipation among the gaming community.įirst-look images reveal a mid-split, black-and-white coating with a slogan etched on each side: ‘Alway$ $trive and Pro$per’ and ‘If Not Now Then When’.
The American Rapper customized the iconic car model for the upcoming ‘Need For Speed Unbound’ game, launching officially on November 29, 2022. A first look at A$AP Rocky’s real-life Mercedes-Benz 190EĪfter months of a hushed collaboration, pictures of A$AP Rocky’s real-life Mercedes-Benz 190E were finally unveiled.
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